Pitch Deck Outline Example: AI Meal-Planning App
This is a sample outline generated with the Pitch Deck Outline tool. Each slide comes with its goal, the talking points, and exactly what evidence from your own product to show — so you build a real deck, not a template.
This page is an illustrative sample output, published so you can evaluate the product's depth and structure before signing up. Run the generator on your own idea for output specific to you.
Input used: Startup: AI meal-planning app for busy parents · Stage: pre-seed
Elevator Pitch
“We help busy parents feed their families well without the daily "what is for dinner" stress. Our AI turns dietary needs, budget, and what is already in the fridge into a week of meals and a single grocery list — and we monetize from day one with a simple subscription.”
Title
Set the frame in one line
- Company name plus one-sentence what-we-do
- Your name and role
- One striking fact about weeknight-dinner stress
Proof to show: Clean logo and tagline — nothing else on the slide
Problem
Make the investor feel the pain
- Parents make close to 1,000 dinner decisions a year
- Meal-kit fatigue and food waste cost real money
- Existing apps ignore what is already in the kitchen
Proof to show: A real quote or story from a parent in your target audience
Solution
Show the "aha" in 30 seconds
- Snap your fridge, get a week of meals
- One grocery list, budget-aware
- Adapts to allergies and preferences automatically
Proof to show: A live demo or a 3-screenshot walkthrough
Product
Prove it exists and works
- Current state: shipped vs roadmap
- The core weekly-planning loop
- Where the AI adds real leverage
Proof to show: Screenshots from your actual product
Market
Show the prize is big enough
- Bottom-up: households times willingness to pay
- Beachhead: allergy-conscious parents
- Expansion path into grocery partnerships
Proof to show: Your own bottom-up calculation, not a top-down analyst number
Business Model
Show how money flows
- 9 dollars a month subscription, annual discount
- Grocery affiliate as a second stream
- Unit economics as known so far
Proof to show: Your real pricing page and any early revenue
Traction
Reduce risk with evidence
- Waitlist and early-user retention numbers
- Weekly active planning rate
- What you learned from the first cohort
Proof to show: Only real numbers — a small honest one beats a big vague one
Competition
Show your edge
- Map of meal-kits vs recipe apps vs you
- Your wedge: uses what is already in the home
- Why incumbents will not copy it easily
Proof to show: An honest 2x2 with real competitors and their strengths
Team
Show why you win this market
- Founder-market fit: your unfair advantage
- Skills covered and gaps named honestly
- Key advisors or early hires if any
Proof to show: Real bios — link achievements, not adjectives
The Ask
Make the next step concrete
- How much you are raising and on what terms
- Three milestones the money buys, with dates
- What those milestones prove for the next round
Proof to show: A use-of-funds breakdown that maps to the milestones
Delivery Tips
- Rehearse a 3-minute and a 10-minute version — you rarely get the time you planned
- Every number needs a source you can defend in Q&A
- Tell it as a story: pain, insight, proof, ask — not a feature tour
- End by asking what would make them lean in — objections are your roadmap
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